Not a millennial from Silicon Valley.

South Wales

Blaenllechau, in the valleys — where this started, and where it's going back to.

One rule

AI advises. A person decides. Everything else follows from it.

Ten cards

Each one cost something to learn, before it was written down.

Where it comes from

Knowledge you can't see is knowledge you're about to lose.

I grew up in Blaenllechau, in the South Wales valleys, and I watched the coalfields go.

What people remember about that is the jobs. What I remember is what went with them. There were men who knew things — how a particular seam behaved, which way the water ran, what a certain noise meant and how long you had. None of it was written anywhere. It lived in people's heads, and it passed by standing next to someone.

When the pits closed, that didn't get archived. It just stopped.

So I have a lifelong distrust of knowledge that only exists somewhere you can't see it.

When I started building with AI, I recognised the same shape straight away. Something that holds information about your business which you cannot inspect, cannot correct, and cannot prove. I wasn't going to build that. Not after watching it happen once.

I'm not a millennial from Silicon Valley and not a face on YouTube becoming an AI influencer. That's not modesty — it's the whole argument. The work has to stand up without the person, or it isn't work. It's a following.

Human Heartbeat AI was built on that principle, and I'm moving back to Wales because that's where it belongs too — where I'm from, and where the future of this is going to be built.

Long form

Down the AI Rabbit Hole

Why AI Must Keep a Human Heartbeat. The longer argument — written for people running real businesses rather than for the industry talking to itself.

No charge. It asks for an email address, which is the honest trade and is stated here rather than discovered at the last click. Find it on the main site →